Wireless Technology Diffusion: An Evaluation Model for Wireless Services
نویسندگان
چکیده
The last few years have witnessed the successful diffusion of a number of wireless technologies including the increasing popularity of mobile phone services and wireless web services. As mobile communication now moves towards its next and much awaited milestone-3G services, it is imperative that equipment manufacturers, service providers and application developers must address the diffusion issue to a greater extent. A lot of planning and financial investments are going into 3G projects, hence it is necessary for industry players to understand the user requirements, attitude, behavior patterns and expectations before introducing these services. There have been successes and failures in mobile telephony in the past and many lessons can be learned from those experiences, which can be applied to 3G related services. Hence, to assist companies in successfully diffusing wireless technologies to the end users, this article proposes a Wireless Technology Diffusion Model (WITD Model) which can be used to understand and predict the diffusion of wireless technologies by those who have a stake in provision of mobile services, be it the telecommunication service provider, software developer, equipment manufacturer or a corporate adopting the mobile environment for its employees.
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